The Great Watermelon Hunt

Etsy Admin Update 6/18/08 There will be changes to this once Etsy rolls out the updates and they get integrated in the search engines. I will run this experiment again. It took a while for my listings to get bumped off, it may take a while for them to reappear.
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Further using my watermelon hat as an example, I thought it was time to do a thorough search of google for my listings of my hat. I have it listed on several sites and with all the hoopla on Etsy, I wanted to see, in real time, how the other sites were holding up against each other for the who's on first listing.

First I cleared my cache, my browsing history and anything that could be lurking that could filter my search. And I logged out of Google.
Next I did a simple search in Google for "watermelon hat" without the quotes, thinking like a buyer, that they want a watermelon hat so that is what they would enter.

Here are the results:
Artfire: page 1 in the shopping results
Cosa Verde: page 5
iCraft: page 6

Other hits:
Twitter iCraft: page 14
my blog, previous post: page 14
iCraft (for a different listing): page 15
another blog: page 17

Note: My Etsy and My 1000Markets listings were not found

I stopped looking after page 50, forgive me. Now as with all experiments there are flaws, so let's point them out. First I did not look at all 79 pages (there may have been even more), and I may have missed a listing on the 50 pages that I did scroll through, but I believe I was looking pretty carefully. A few other Etsy shop's listings did appear, but not mine, and not near the number for sale on the site. Also, since this is my personal computer there might still be some residual memory that would muck up the page numbers a bit, but I don't think it would make a listing disappear. Also I am a new member to 1000Markets, so maybe they are slower to put up their listings, however my listings for Artfire and Cosa Verde are also new and they made it in somehow.

And it should be noted in an attempt to find my 1000Markets listing, I searched for my exact title listing "Watermelon Cotton Hat by Boston Beanies" and still I got nothing, so I am really puzzled by that. I checked my tags, and there are enough and not too many repeating words, so it really should come up.

And when I did the same search, "Watermelon Cotton Hat by Boston Beanies", a completly different listing on Etsy came up on page 1. It is like the Twilight Zone for those two sites.

So what did I learn? Well I know the average buyer will never scroll though 50 pages, I'm lucky if they look through 5. And that Etsy is not the only site having listing visibility problems. And it should be noted, I have been watching my Google Analytics very closly this past weekend, and will continue to do so for the next few weeks, and that while Etsy is still having listing visibility problems, somehow, I manage to get more Etsy hits than Artfire hits, despite being on page 1 with Artfire. And many more of these hits come from search engines. I will not jump the Etsy ship, but I am puzzled at where the leaks are.

So the mystery continues...

Not all watermelon hats are created equal

SEO 101 from Artfire

So quite a commotion has been going on in the Etsy forums. It seems that while many of us were fretting, wondering why our shops went the way of the Leaky Cauldron and buyers turned into Muggles, Etsy admin manipulated the meta tags of everyones shop listings making sellers invisible to search engines like Google and Yahoo.

I list my hats on several sites. You can view the HTML source by going up to the menu bar and view then source or right click view source. These Title headings are in between the title tags <>
I have edited my watermelon hat titles to the bare bones for some sites.
The title headings for my watermelon hat are as follows:

Etsy: Handmade for Children on Etsy - Watermelon Hat by bostonbeanies (64 characters)
Artfire: Watermelon Cotton Hat : BostonBeanies - ArtFire Children's (59 characters)
iCraft: Accessories, Hats - Watermelon Hat by BostonBeanies - icraft.ca (64 characters)
cosa verde: cosa verde Watermelon Cotton Hat by Boston Beanies (53 characters)
1000 Markets: Watermelon Cotton Hat by Boston Beanies (40 characters)

The problem with Etsy is the adding in the front the phrase "handmade for children on etsy - " all of those characters and spaces take up precious searching characters. Google and Yahoo often will not search after 60+ characters, and Etsy takes up half of them with their tagging, leaving me without my own title tags.

Check out Artfire, they add their tags at the back, that's fine.
iCraft is a little strange and puts tags in the front and back, with the category in the front and their id in the back. Strange and almost as bad as Etsy, note the same high character numbers.
cosa verde is simple, just their name and then my title, what you don't see is that there is a verticle line between verde and Boston, but still not bad, not too intrusive, and still under the character limit.
1000Markets doesn't even stuff the title tags, they add nothing, what you type is what you get.

I am not opposed to Etsy marking my listings on their site, but keep it simple, and keep it in the back end.

Before April, when I would Google and yahoo my hats, my Etsy listings used to be on the first few pages of hits, now my Etsy listings have disappeared because the spider bots that organize the searches have to crawl all the way through the other words in the title tags to get at the heart of my listing title.

But my Artfire listing shows up on page 1 or 2 usually. This is because Artfire lists to Google base (thank you!!) 1000Markets not yet, I am still tweaking to figure out why, and iCraft still needs work, but all are better than Etsy right now.

So what should we sellers do? We can't change the front tag stuffing, only Etsy Admin can, and they should soon. They get .20 per listing but over 3% per sale which is more than .20 per hat. Right now, with my visability down to zilch, why should I bother to relist? I am glad I have my own URL, http://www.bostonbeanies.com/ and now I may just redirect that link to my Artfire shop instead of my Etsy shop. I am in a wait and see mode, and am really upset that people are telling others that this is not a big deal.

We were all left in the dark while Etsy Admin let us flounder.
They knew what they were doing.

They. Knew.