When green is all there is to be

When green is all there is to be
It could make you wonder why, but why wonder why?

Wonder, I am green and it'll do fine, it's beautiful!

And I think it's what I want to be.

~It's Not Easy Bein' Green by the Muppets

The Green Revolution has really taken off. Organic food, hybrid cars, energy-saving light bulbs, small steps and ways to make a difference is everywhere. I like to think that buying handmade is a part of this, learning how products are made, and where your sources are coming from. It all matters.

I started knitting to keep my hands busy in grad school so I could concentrate on the lectures, but, tragically, I am allergic to wool. I am teased and tantelized every time I walk into my LYS and see the rows and rows of beautiful skeins that I cannot knit with. So I was forced to find alternatives to wool, and the most popular was acrylic, imagine my dismay when I discovered that acrylic is petroleum based. So I was basically knitting with oil? So I switched to cotton, that's earth-friendly, right? Well better than acrylic, but then as my research shows here cotton has it's downfalls too, unless you get organic, and many companies are realizing this.

So now that I have found suppliers for organic cotton, is there a call for it? Sort of. Customers would like it, however when push comes to pennies and dollars, many want to save the extra dollars and buy my regular cotton hats. I will continue to make and offer them, but I know they will never be popular as my other items. I am also a member of NaturalKids, an Etsy team dedicated to natural products for children.

However, like many things in life, it comes down to marketing, and that is where I heard about Cosa Verde. This is a place to showcase your earth-friendly wares, but your don't sell from there, you link to your selling venue like Etsy and Artfire. What I have noticed, they bring a lot more attention to my organic hats, and with this trend becoming more popular, all it can do is help. And it is a direct place for the people who like to shop with the earth-friendly products in mind.

Not all watermelon hats are created equal

SEO 101 from Artfire

So quite a commotion has been going on in the Etsy forums. It seems that while many of us were fretting, wondering why our shops went the way of the Leaky Cauldron and buyers turned into Muggles, Etsy admin manipulated the meta tags of everyones shop listings making sellers invisible to search engines like Google and Yahoo.

I list my hats on several sites. You can view the HTML source by going up to the menu bar and view then source or right click view source. These Title headings are in between the title tags <>
I have edited my watermelon hat titles to the bare bones for some sites.
The title headings for my watermelon hat are as follows:

Etsy: Handmade for Children on Etsy - Watermelon Hat by bostonbeanies (64 characters)
Artfire: Watermelon Cotton Hat : BostonBeanies - ArtFire Children's (59 characters)
iCraft: Accessories, Hats - Watermelon Hat by BostonBeanies - icraft.ca (64 characters)
cosa verde: cosa verde Watermelon Cotton Hat by Boston Beanies (53 characters)
1000 Markets: Watermelon Cotton Hat by Boston Beanies (40 characters)

The problem with Etsy is the adding in the front the phrase "handmade for children on etsy - " all of those characters and spaces take up precious searching characters. Google and Yahoo often will not search after 60+ characters, and Etsy takes up half of them with their tagging, leaving me without my own title tags.

Check out Artfire, they add their tags at the back, that's fine.
iCraft is a little strange and puts tags in the front and back, with the category in the front and their id in the back. Strange and almost as bad as Etsy, note the same high character numbers.
cosa verde is simple, just their name and then my title, what you don't see is that there is a verticle line between verde and Boston, but still not bad, not too intrusive, and still under the character limit.
1000Markets doesn't even stuff the title tags, they add nothing, what you type is what you get.

I am not opposed to Etsy marking my listings on their site, but keep it simple, and keep it in the back end.

Before April, when I would Google and yahoo my hats, my Etsy listings used to be on the first few pages of hits, now my Etsy listings have disappeared because the spider bots that organize the searches have to crawl all the way through the other words in the title tags to get at the heart of my listing title.

But my Artfire listing shows up on page 1 or 2 usually. This is because Artfire lists to Google base (thank you!!) 1000Markets not yet, I am still tweaking to figure out why, and iCraft still needs work, but all are better than Etsy right now.

So what should we sellers do? We can't change the front tag stuffing, only Etsy Admin can, and they should soon. They get .20 per listing but over 3% per sale which is more than .20 per hat. Right now, with my visability down to zilch, why should I bother to relist? I am glad I have my own URL, http://www.bostonbeanies.com/ and now I may just redirect that link to my Artfire shop instead of my Etsy shop. I am in a wait and see mode, and am really upset that people are telling others that this is not a big deal.

We were all left in the dark while Etsy Admin let us flounder.
They knew what they were doing.

They. Knew.

Treasurypalooza!

Somehow I managed to snag another treasury in the early morning! But I seem to be stuck in 80's song themes...

And an hour later I got another one!

A Little Advice

A while back there was this amazing thread on Etsy with a huge list compiled by VieleraDesign with places to sell, promote, network, craft fairs all online. It's amazing! I added a few more and put it in alphabetical order (the librarian coming out in me:-)
Here are my thoughts on the places I have tried.

Places to Sell Online:
I have a few requirements that should be noted. Since traffic is uncertain at a new place, I like the joining to be free, and the listing to be free or cheap. The site also has to be easy to navigate, otherwise what is the point, I don't want to fuss to hard to figure out how to get a banner up, get a listing up and register.

http://www.artfire.com/ Just opened a shop here. Apparently they went through a face-lift upgrade and things are much nicer now. But it is free to set up a shop for a certain number of items, so I did that. They upload to Google Base, which is excellent and puts you at the top of the search in Google and lists you in Google shopping searches. Their prices for a monthly account are going up soon though, I just have the free one.

ArtFire Referral Use my referral if you want/can!

http://www.bigcartel.com/

http://www.cafepress.com/

http://www.canduru.com/

http://cosaverde.com/ Just joined. An eco-friendly marketing venue, it is really isn't a selling venue as you have to have other selling venues that you link to. But it has a clean interface, it is juried, and user-friendly. You can upload items through RSS feeds as well, and their admin responded to my suggestions within HOURS, I was stunned and impressed. And there are many promotional codes out there to get a few months free and use me as a referral if you wish:)

Cosa Verde Referral Use my referral if you want/can!

http://www.crowsoup.com/

http://www.dawanda.com/ Closed my shop down, had sold only one hat and it was really clunky to use the website. Every time I wanted to edit a page the HTML kept getting in the way. And items must be listed in euros.

http://www.ecrater.com/ Could never figure this website out. And there did not seem to be enough traffic to be worth the headache or time. Yes, I am demanding, I want to understand something FAST!

http://www.elsewares.com/

http://www.erayo.com/

http://www.etsy.com/ Have sold on here for years and was my first step into selling at handmade specific markets post eBay. Last summers"keyword stuffing" scandal" took a while to clear up, and it slowed my sales and views. However, Etsy corrected the tag situation now I am listed in google automatically so I will continue to sell here, as this is my shop that get by far the most views of all my shops. There also promises to be many positive changes on the horizen, which I am excited to see.

http://www.girlshopspot.com/

http://www.gozabo.com/

http://www.handmadecatalog.com/

http://www.handmadefusion.com/index.php?

http://www.icraft.com/ Based in Canada. Paid a one-time fee. Had a shop, ignored it, but it got views, no sales. So now I have updated it and revamped it. Best part about it, you can change your shopname/URL without changing your username, they are not attached. So when I changed names I did not lose any views or anything. Wish other sites could implement this. However, this is the only site that I know that does this, though Etsy clims this change is in the works.

http://www.imagekind.com/

http://www.lollishops.com/ This is a juried site that I joined during frantic opening days. I kept getting kicked off and reasked to join that I decided I would let them work out the kinks before I signed on. Then I saw the listing tier pricing system and thought it was a bit steep for a very limited market. But the site seems to be doing ok. There is no feedback system though, a bit strange.

http://lov.li/

http://www.mintd.com/

http://www.pinkpoodle.com/ Just closed my site to this one too. No traffic and now they charge to list. Sorry no way.

http://www.seekingdesigners.com/

http://www.shopify.com/

http://www.shophandmade.com/

http://www.silkfair.com/

http://www.skydowntown.com/

http://www.supermarkethq.com/

http://www.winkelf.com/

http://www.yessy.com/

http://www.youcraft.org/

http://www.zibbet.com/

http://1000markets.com/ I opened a free shop, the site looked beautiful, very easy to search. What I don't like, it is not international friendly, and in this global world that is a setback. I understand they are working with Amazon on that though. And payments are made through Amazon, which is odd why not PayPal like many other sites? However it was pointed out this eliminates Non Paying Buyers, so that should be a plus, but I wonder if it will be a turn off to some buyers. But it is a free juried site, and I liked the exposure, but I could not maintain it through the holidays, put it on vacation, and they kicked me off. Oh well. I think I still have an account there, so my name is parked, which is good.


Places to Advertise Online:
Most people find me, who tell me how they found me anyway, is through a Google search or by searching the site. So tags are more vital than ever to be kept accurate.

http://www.thelittleblackboxes.com/ She reviewed me! I was very excited to see this and I never sent her anything. I felt like a chosen one!

http://www.craigslist.org/ I have done this, I can't say if it helped or not, I didn't see a change in my vews or sales. And no one has ever said they found me on Craigslist.

http://www.webbcatalog.com/

http://www.usfreeads.com/

http://www.oodle.com/http://modish.typepad.com/

http://www.theindiego.com/

http://www.craftster.org/advertise

http://www.webclassifieds.us/

http://www.linkrefferal.com/

http://www.projectwonderful.com/

http://www.diyscene.com/

http://www.stumblehere.com/

http://lunacraft.com/help_promote



Social Networking Sites:
Social networking for me is still a way to connest with friends family and buyers, and I like it to be free.

http://www.artbistro.com/

http://www.cafemom.com/

http://www.thecreativespirit.ning.com/

http://www.creativestem.com/

http://www.deviantart.com/

http://www.entrecard.com/

http://www.facebook.com/ I have a facebook page, and a fanpage. I linked my blog to my fanpage so I don't have to double post and it is one more way to be seen, I don't know if I have made any sales through there, but it is a good free marketing tool that people have heard of.

http://www.flickr.com/ I have a flickr site, but I am very careful to not post anything about Etsy, they will shut you down and you will lose everything. I try to include other photos as well so it is not just my hats. You can see a few of my magical kitty Gryffin!

http://www.indiepublic.com/

http://www.linkedin.com/ My friend keeps asking me to join this, hmmmm.

http://www.mylot.com/

http://www.myspace.com/

http://www.stumbleupon.com/

http://www.smidge.ca/

http://www.squidoo.com/

http://www.stylehive.com/

http://www.twitter.com/ I have a Twitter account, I have no idea what to do with it, and honestly, it seems like one more thing I have to do and can't keep up with.

http://www.thedb.com/

http://www.weloveetsy.com/


Find Craft Shows/Fairs:
Typically for craft fairs when I am driving around and I see a show advertised I pull over and write down the date. Also I search the net for surrounding town names and craft fairs and hits come up. I like to scope out a fair the year before to see if it will be a good fit for me.

http://www.artandcraftshows.net/

http://www.artfaircalendar.com/

http://www.bazaarbizarre.org/

http://www.craftconnection.net/

http://www.craftlister.com/

http://www.craftmasternews.com/

http://craftersbuzz.com/craftshows.html

http://www.craftsreport.com/showfinder

http://eventlister.com/

http://www.hpifestivals.com/

http://www.fairsandfestivals.net/

http://www.festivaldirectory.comfestivalnet.com/

http://www.juriedartservices.com/

http://www.indiecraftfairguide.com/

http://www.indiecraftshows.com/

http://www.sunshineartist.com/

http://zapplication.org/

Free Web Design: I am excited to try building my own website, as I have my own URL. But I need it to be easy clean, preferbly free for now, and quick to make changes on.

http://www.yola.com/

http://www.wix.com/

Natural Kids Team Friday Interview

I had the honor of being interviewed for the Etsy NaturalKids Team blog this past Friday, which was also my mother's birthday. I think Tricoteria did a wonderful job selecting pictures. The interview looks lovely.

http://natural-kids.blogspot.com/2009/01/friday-interview-with-butterfly-design.html

EtsyBaby and EtsyKids fight for Handmade

graphic copyright Goldtone Designs http://goldtonedesigns.etsy.com

EtsyBaby Shops are now offering sales to help promote the shops that will be hurt by this new law. Check out the store here: http://shopetsybaby.com/CPSC

CPSIA Changes?

Well, there is hope.

My cotton yarn and organic cotton yarn hats have been deemed lead free by the government.

Duh.
And now resellers, such as thrift stores, and consignment shops have some reprieve from this strict law. http://cpsc.gov/cpscpub/prerel/prhtml09/09086.html

Or do they? Read it carefully, it says that they can sell it, but at their own risk if it contains any lead. I'm not sure how many consignment shops and thrift shops are going to take this news. Exempt should be exempt, and that's that. These are not individually recalled items.

But like I said "The two-member commission, reacting to complaints from manufacturers, also agreed to exempt natural products such as gems and cotton from mandatory testing for lead. "

http://www.bloomberg.com/apps/news?pid=20601103&sid=a0Xr2Iw1Vi_8&refer=us

So this is good news for now.

And read this wonderful blog post from Rick Woldenberg , I especially love the title, but the entire post is dead on.

http://learningresourcesinc.blogspot.com/2009/01/cpsia-emperor-has-no-clothes.html

SAVE HANDMADE!

Right now there is a law that will end hand made as we know it for children starting February 10, 2009. This is terrible news for handcrafters and others who demand handmade natural toys and goods for their children.

Essentially, the new Consumer Product Safety Improvement Act written by congress, would put many handcrafters, like myself out of business. In short, no product that is intended for child use in any way is to be sold without being tested for lead. Now handcrafters are not against the idea of eliminating lead in children's products, but we are not the cause of this legislation. The real purpose of this legislation is to prevent unsafe imports for children. But what it will do is that every hat that I make with one skein of yarn needs to be sent out for testing. Every shade, equals a new test. Even if I have proof from the manufactor that my yarn is lead-free, this as the law is currently written, is not good enough.

How thoughtless were the writers of this document?

In essence, if this were to relate to the food industry, it would allow Kraft and Dole to stay in business, but would destroy local farmer's markets.

I say put the burdon of proof on the manufactors who are selling the pieces and importing products to sell. They can afford the costly (thousands) it would take to test the items because it could be done on a larger scale. It would be more streamlined while still ensuring safety for America's children.

Small business, I sell less than 500 items a year, should not be shut down because of a thoughtless and poorly written legislation. This country is run on a symbiotic relationship within each other, do legislators not realize this yet? When peple couldn't pay mortgages, banks began to fail, and now the auto industry is in crisis. If they brush off handcrafters, what do they think will happen to the millions of crafters who buy supplies to make and sell their wares in this country alone? Those stores will fail, more jobs will be lost, thus plundging our economy into more of a tailspin.

Good intentions, bad legislation.

Want to get the word out? Make some noise! Write your congressman and senator!