Monday, June 15, 2009

Not all watermelon hats are created equal

SEO 101 from Artfire

So quite a commotion has been going on in the Etsy forums. It seems that while many of us were fretting, wondering why our shops went the way of the Leaky Cauldron and buyers turned into Muggles, Etsy admin manipulated the meta tags of everyones shop listings making sellers invisible to search engines like Google and Yahoo.

I list my hats on several sites. You can view the HTML source by going up to the menu bar and view then source or right click view source. These Title headings are in between the title tags <>
I have edited my watermelon hat titles to the bare bones for some sites.
The title headings for my watermelon hat are as follows:

Etsy: Handmade for Children on Etsy - Watermelon Hat by bostonbeanies (64 characters)
Artfire: Watermelon Cotton Hat : BostonBeanies - ArtFire Children's (59 characters)
iCraft: Accessories, Hats - Watermelon Hat by BostonBeanies - icraft.ca (64 characters)
cosa verde: cosa verde Watermelon Cotton Hat by Boston Beanies (53 characters)
1000 Markets: Watermelon Cotton Hat by Boston Beanies (40 characters)

The problem with Etsy is the adding in the front the phrase "handmade for children on etsy - " all of those characters and spaces take up precious searching characters. Google and Yahoo often will not search after 60+ characters, and Etsy takes up half of them with their tagging, leaving me without my own title tags.

Check out Artfire, they add their tags at the back, that's fine.
iCraft is a little strange and puts tags in the front and back, with the category in the front and their id in the back. Strange and almost as bad as Etsy, note the same high character numbers.
cosa verde is simple, just their name and then my title, what you don't see is that there is a verticle line between verde and Boston, but still not bad, not too intrusive, and still under the character limit.
1000Markets doesn't even stuff the title tags, they add nothing, what you type is what you get.

I am not opposed to Etsy marking my listings on their site, but keep it simple, and keep it in the back end.

Before April, when I would Google and yahoo my hats, my Etsy listings used to be on the first few pages of hits, now my Etsy listings have disappeared because the spider bots that organize the searches have to crawl all the way through the other words in the title tags to get at the heart of my listing title.

But my Artfire listing shows up on page 1 or 2 usually. This is because Artfire lists to Google base (thank you!!) 1000Markets not yet, I am still tweaking to figure out why, and iCraft still needs work, but all are better than Etsy right now.

So what should we sellers do? We can't change the front tag stuffing, only Etsy Admin can, and they should soon. They get .20 per listing but over 3% per sale which is more than .20 per hat. Right now, with my visability down to zilch, why should I bother to relist? I am glad I have my own URL, http://www.bostonbeanies.com/ and now I may just redirect that link to my Artfire shop instead of my Etsy shop. I am in a wait and see mode, and am really upset that people are telling others that this is not a big deal.

We were all left in the dark while Etsy Admin let us flounder.
They knew what they were doing.

They. Knew.

8 comments:

  1. Thank you for your explanation,it was so simple since you used the examples along with it.. I have been considering opening a shop on etsy for about a month or more. During my consideration I have been reading the forums and trying to gain as much information as I can. I am not computer savvy,totally self taught,that is the main thing holding me back then I read about this situation and was even more confuse and paranoid about trying it. Your explanation has helped so much. I appreciate your taking the time. I would like to add that your hats are beautiful,I can just picture a cute chubby pink faced baby in one. Best of luck with your etsy shop. I will be watching.
    Jacque

    ReplyDelete
  2. Thank you for your "For Dummies" explanation. This is the 1st time I'm actually paying attention to this issue and probably because my poor Etsy shop has become overrun with tumbleweeds. It's time for me to blow the dust off my Artfire shop and to ressurrect my own website. I love Etsy and will not totally leave but I think it's time to stop relying on it for sales. Thanks again for your great post!

    ReplyDelete
  3. Boston Beanies you are amazing. You have read my mind as I have been wondering what the heck has been going on with my Etsy store. I too have a store at icraft.ca and views have just been so much better and yes, sales... especially local ones are just so muich easier and at far less cost. You explaination was so succinct and just made so much more sense than any explaination I have heard so far. I just love your hats and I love the layout of your blog.. clean, fresh and the widgets are cool. I'm sticking around and following and yes I am going to get one of those hats for the grandkids. too cute!!!

    ReplyDelete
  4. OMG...how cute are these beanies! I love them!
    And thank you for this clear explanation. I haven't had the time to be on the forum lately and I wasn't aware of the issue. But I did wonder why I haven't had any sales lately. I'm going to have to check this out more carefully. I just hate anything that starts with "meta" and "beta" when referring to computers.

    ReplyDelete
  5. This is so discouraging. Tobie directed me to your explanation as I randomly stumbled across a big forum thread on etsy where people were talking. Thanks for the good explanation. Ugh!

    ReplyDelete
  6. Just dropping by to thank you for the informative and easy to understand blog article on this problem. We all won't have time to wade through 1000+ pages of forum postings to glean this information. It's nice to have it explained in such a concise way. Hang in there!

    ReplyDelete
  7. thank you so much for this explanation!! I hope that this gets resolved soon as does everbody else on ETSY! Love your beanies!!:) lol
    creativecoasterchick

    ReplyDelete
  8. So what do we do? concentrate on other shops? Open our own website? sigh

    ReplyDelete

Not all watermelon hats are created equal

8 comments
SEO 101 from Artfire

So quite a commotion has been going on in the Etsy forums. It seems that while many of us were fretting, wondering why our shops went the way of the Leaky Cauldron and buyers turned into Muggles, Etsy admin manipulated the meta tags of everyones shop listings making sellers invisible to search engines like Google and Yahoo.

I list my hats on several sites. You can view the HTML source by going up to the menu bar and view then source or right click view source. These Title headings are in between the title tags <>
I have edited my watermelon hat titles to the bare bones for some sites.
The title headings for my watermelon hat are as follows:

Etsy: Handmade for Children on Etsy - Watermelon Hat by bostonbeanies (64 characters)
Artfire: Watermelon Cotton Hat : BostonBeanies - ArtFire Children's (59 characters)
iCraft: Accessories, Hats - Watermelon Hat by BostonBeanies - icraft.ca (64 characters)
cosa verde: cosa verde Watermelon Cotton Hat by Boston Beanies (53 characters)
1000 Markets: Watermelon Cotton Hat by Boston Beanies (40 characters)

The problem with Etsy is the adding in the front the phrase "handmade for children on etsy - " all of those characters and spaces take up precious searching characters. Google and Yahoo often will not search after 60+ characters, and Etsy takes up half of them with their tagging, leaving me without my own title tags.

Check out Artfire, they add their tags at the back, that's fine.
iCraft is a little strange and puts tags in the front and back, with the category in the front and their id in the back. Strange and almost as bad as Etsy, note the same high character numbers.
cosa verde is simple, just their name and then my title, what you don't see is that there is a verticle line between verde and Boston, but still not bad, not too intrusive, and still under the character limit.
1000Markets doesn't even stuff the title tags, they add nothing, what you type is what you get.

I am not opposed to Etsy marking my listings on their site, but keep it simple, and keep it in the back end.

Before April, when I would Google and yahoo my hats, my Etsy listings used to be on the first few pages of hits, now my Etsy listings have disappeared because the spider bots that organize the searches have to crawl all the way through the other words in the title tags to get at the heart of my listing title.

But my Artfire listing shows up on page 1 or 2 usually. This is because Artfire lists to Google base (thank you!!) 1000Markets not yet, I am still tweaking to figure out why, and iCraft still needs work, but all are better than Etsy right now.

So what should we sellers do? We can't change the front tag stuffing, only Etsy Admin can, and they should soon. They get .20 per listing but over 3% per sale which is more than .20 per hat. Right now, with my visability down to zilch, why should I bother to relist? I am glad I have my own URL, http://www.bostonbeanies.com/ and now I may just redirect that link to my Artfire shop instead of my Etsy shop. I am in a wait and see mode, and am really upset that people are telling others that this is not a big deal.

We were all left in the dark while Etsy Admin let us flounder.
They knew what they were doing.

They. Knew.

8 comments:

ann827 said...

Thank you for your explanation,it was so simple since you used the examples along with it.. I have been considering opening a shop on etsy for about a month or more. During my consideration I have been reading the forums and trying to gain as much information as I can. I am not computer savvy,totally self taught,that is the main thing holding me back then I read about this situation and was even more confuse and paranoid about trying it. Your explanation has helped so much. I appreciate your taking the time. I would like to add that your hats are beautiful,I can just picture a cute chubby pink faced baby in one. Best of luck with your etsy shop. I will be watching.
Jacque

Morgan Street said...

Thank you for your "For Dummies" explanation. This is the 1st time I'm actually paying attention to this issue and probably because my poor Etsy shop has become overrun with tumbleweeds. It's time for me to blow the dust off my Artfire shop and to ressurrect my own website. I love Etsy and will not totally leave but I think it's time to stop relying on it for sales. Thanks again for your great post!

pillowthrowdecor said...

Boston Beanies you are amazing. You have read my mind as I have been wondering what the heck has been going on with my Etsy store. I too have a store at icraft.ca and views have just been so much better and yes, sales... especially local ones are just so muich easier and at far less cost. You explaination was so succinct and just made so much more sense than any explaination I have heard so far. I just love your hats and I love the layout of your blog.. clean, fresh and the widgets are cool. I'm sticking around and following and yes I am going to get one of those hats for the grandkids. too cute!!!

ecogeneration said...

OMG...how cute are these beanies! I love them!
And thank you for this clear explanation. I haven't had the time to be on the forum lately and I wasn't aware of the issue. But I did wonder why I haven't had any sales lately. I'm going to have to check this out more carefully. I just hate anything that starts with "meta" and "beta" when referring to computers.

Kate Loves Hats said...

This is so discouraging. Tobie directed me to your explanation as I randomly stumbled across a big forum thread on etsy where people were talking. Thanks for the good explanation. Ugh!

Rare Earth Jewelry said...

Just dropping by to thank you for the informative and easy to understand blog article on this problem. We all won't have time to wade through 1000+ pages of forum postings to glean this information. It's nice to have it explained in such a concise way. Hang in there!

laura.jean said...

thank you so much for this explanation!! I hope that this gets resolved soon as does everbody else on ETSY! Love your beanies!!:) lol
creativecoasterchick

woolies said...

So what do we do? concentrate on other shops? Open our own website? sigh

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